Liquid Detergent
- Fragrance liquid detergent
- Antibacterial liquid detergent
- Hand-wash liquid detergent
- Large value packs
Cheerful Partnership Policy
Cheerful is the laundry brand of Liby Group, positioned on value pricing and fragrance care for price-sensitive markets with high repurchase rates. This page sets out the Cheerful product line, partnership policy, support package and application process, and you can submit a partnership application directly at the bottom of the page.
About the Brand
Cheerful draws on the manufacturing and quality systems of Liby Group and is built around a simple promise: good performance at an accessible price. The range covers laundry detergent, washing powder, pods, fabric softener and dishwashing liquid for everyday household use. Large pack sizes, value pricing and long-lasting fragrance are the main selling points, making Cheerful suitable for supermarkets, wholesale, community retail and e-commerce channels.
Group manufacturingShares the production bases and quality systems of the Liby brand
Fragrance careLong-lasting scent and mild formulas that drive repeat purchase
Accessible pricingBuilt for mass-market consumers across a wider price band
Flexible formatsBulk value packs and channel-specific packaging are available
The Cheerful Product Line
Focused on laundry and household cleaning, so you can start with a single hero item or launch with a full assortment.
Powder & Pods
- Phosphate-free washing powder
- Antibacterial washing powder
- Deep-clean laundry pods
- 3-in-1 laundry pods
Fabric Care
- Fabric softener
- Fragrance fabric conditioner
- Oxygen bleach
- Stain remover & pre-wash
Kitchen & Home Cleaning
- Dishwashing liquid
- Kitchen degreaser
- All-purpose cleaner
- Toilet cleaner
Partnership Policy
Cheerful partnerships are built around channel depth; terms follow your market and channel type.
Regional Distribution
We appoint distribution partners by province, city or region, with territory protection and a consistent price structure. Suited to distributors with wholesale or supermarket resources.
Area Agency
For partners who develop a sub-distribution network within a region. Area agency status carries more competitive supply terms.
E-commerce Supply
Supply for marketplace stores, live-streaming and community channels, with e-commerce-specific pack sizes and content assets.
Bulk Export
Export supply for Southeast Asia, Kazakhstan, Russia and Africa, with export documentation and customised packaging.
OEM / ODM
Custom formulation, fragrance, specification and packaging, produced under your own brand and to your market's regulations and labelling rules.
Support Package
Once we partner, support covers everything from pricing to market execution.
Pricing & Rebates
Tiered pricing based on order volume and channel type, with rebates for partners who meet annual targets.
Marketing Assets
Product photography, video, detail-page content, leaflets and point-of-sale display material.
Training
Product knowledge, selling-point training and retail staff coaching to get your team up to speed quickly.
Priority on New Launches
Partners receive early notice of new products and first-round stocking support.
Application Process
From application to an active partnership usually takes four steps.
- 1
Submit
Complete the form at the bottom of this page with your region and channel type.
- 2
Qualification
Our sales team contacts you within one business day to confirm capability and market demand.
- 3
Proposal
We provide the product catalog, pricing policy and partnership proposal.
- 4
Agreement & launch
Sign the agreement, then arrange samples, the first order and marketing material.
Frequently Asked Questions
What is the relationship between Cheerful and Liby?
Cheerful is a laundry brand of Liby Group and shares the group's production bases and quality systems with the Liby brand.
Can I partner without experience in household products?
Yes. Channel resources and market coverage matter more to us, and we provide product knowledge and retail training.
Do you offer an exclusive territory?
Partners with a clear market investment plan can apply for territorial exclusivity after a qualification period.
Can you provide samples?
Yes. For buyers with a firm intention to cooperate we arrange samples; courier cost is normally paid by the buyer and can be credited against the first order.
What are the payment and delivery terms?
Payment and delivery terms depend on the partnership type, order volume and destination, and are set out in the partnership agreement.
How long is the restocking lead time?
Standard categories usually ship within about 20 to 35 working days of order confirmation; the confirmed order takes precedence.
Submit a Partnership Application
Complete the form below and our sales team will contact you within one business day.
Contact Us
If you have any questions before applying, please contact us directly.
Business email[email protected]
Sales hotline+86 136 7876 3868
WhatsApp@libyintl
Telegram@libyintl
WeChat
AddressLiby Science and Technology · No.2 Luju Road, Liwan District, Guangzhou, Guangdong, China (postal code 510000)
Monday to Saturday · reply within one business day